It’s great that social media use is increasing within businesses. Of course this means you have to be on there! And it means you’re customers are on there too. But what many businesses don’t consider is that it also means there’s a helluva lot of noise to stand out from!!
Posting constant sales messages and using your logo as your profile picture is going to do nothing to help you stand out! So, be different! The more you stand out in any form of marketing, the more success you will see. So it may not appeal to everyone…so what! Do you think Jeremy Clarkson would still be as successful if he appealed to everyone?! The more you try to appeal to everyone, the more you tend to appeal to no one!
So, be that red apple in a basket of green apples. Do something different online. That is when you will see the success!