It always strikes me as odd that businesses would avoid actually speaking to their target market!
To me, it’s a simple equation:
More conversations with target market = More business!
So, if this equation isn’t working for you, it can only be for a few reasons:
- It’s not your target market you’re talking to
- You’re not selling them something they need or want
- You are not having the right conversations
- You’re not having enough conversations
The thing I really love about social media is the opportunity it presents me to engage and converse with my target market, in a really speedy and sociable way! Yet I find so many businesses that never bother to respond to their target market on social media.
So, your action today is to get online, and get speaking to your target market!