Often in my training I get resistance that by sharing on social media we are making our competitors aware of what we’re up to.
This comes up so often, it amazes me how many businesses worry about the competition.
Surely the energy that goes in to this worry would be better spent on making sure you do everything better than your competition?!
Your customers won’t go over to your competition if they value you, the product or service you provide for them, and the extra mile approach you take.
And, if it’s coming down to price, then you have your offering wrong! Don’t allow them to compare apples with apples. Give more value so price is not the issue.
So, don’t be scared of your competition. Just be better than them!