It’s really important that people are coming from social media to your website. Which means posting links from social media platforms that direct people to your site.
The next challenge is giving them something compelling enough that they want to click that link.
Your about, meet the team, contact us, products or services pages are never going to be compelling enough for people to take action.
So, how can you get more traffic to your website, and more of your target audience browsing round your website, from social media?
The answer lies in having a blog on your website.
This allows you the opportunity to create unique content every week that will direct your target market from social media to your site, giving them opportunity to look round the site and see what you do.
Plus, producing mainly how-to and educational blog posts will also show you to be the expert!
And, Google loves fresh content! So it’s a simple way of getting fresh content on your site weekly.
So, if you don’t yet have a blog on your website, it’s time to get one!!
If you’re new to blogging or need more ideas of how to make the most of your blog, I’m running a blogging workshop in Manchester on Thursday 19th March. To book your place and find out more click here>>https://samflynn.co.uk/bloggingforbusiness/.