All too often when planning our content for social media, we focus on what we want to tell our customers rather than what they want to hear.
There are so many businesses using social media. As a result, consumers are constantly being bombarded by brands. You need to make sure your business stands out!
The best way to do this is to produce content that appeals to your target audience, that is of high value to them and that they want to hear!
The best way to understand what your audience want to hear is…to ask them!
Run a survey amongst your current customers. After all, these are the people you want to attract more of. List topic areas and ask them to rate them. Ask them what problems you could help them answer. And ask what content they want to see from you.
You may be surprised by the results!