Hello Rachel here again!

There’s not many search engines which have a whole verb attached to them – saying just Bing it or Yahoo it doesn’t quite have the same ring as Google it does it?

The past few weeks we’ve covered a few changes within Google’s dominance of the internet and all things connected, we’ve written about Google+ and more recently we discussed Blab, which could be pushing Google Hangouts off the scene.

“Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again”

On September 1st Google changed their logo, but this update symbolises much more for the company. They’ve expressed that their change is to reflect the identity of Google across the many platforms which it is now available on, compared to the good old days of dial up and desktop PCs.

So what have they actually changed?

Well they have shown that times are evolving, they’re branding themselves for a multitude of platforms and apps, from mobile and smart watch to laptop and your car’s dashboard. They’ve updated their marketing to suit a mobile audience, with a new version of their iconic original logo. Their most radical change is a new multi-coloured ‘G’ replacing ‘Google’ on more compact screens, updating “them for a world of seamless computing across an endless number of devices and different kinds of inputs.”

As simple as it seems, the new smaller ‘G’ logo will add much needed consistency to their branding, raising it to the level of major competitors such as Apple. We’re sure that this won’t be the last of their logo changes but for the time being Google think it perfectly reflects the ways in which the world’s most popular search engine works for its users. What do you think, is the update useful or will you be joining the many critics?

You can read Google’s full blog post on it’s evolution here.