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It’s a busy week for the main social media platforms, with the big four all releasing improvements, updates and new features at the start of March.

As you know, Sam’s been getting her vlog on and sharing snippets of her social media sorcery with you, so I thought it only apt to share Facebook’s news since it highlights just how popular video is on the social media platforms but also how important it is for your business.

Facebook is an incredibly powerful tool for your business, to gain an audience, create a conversation and of course convert contacts into customers. More than three million businesses utilise Facebook for their company, with 70% of those businesses residing outside the US. The amount of businesses advertising on Facebook has rapidly grown by a further million since February 2015. More than one billion users on Facebook are connected to at least one business and there are more than 43 billion connections between people and businesses on Facebook, meaning the potential reach is huge!

You might have seen on personal accounts when people post ‘Your Story’ it’s a little video which pulls photos from your account and creates a slideshow of memories, well now you can create something similar for your business page, only not as cheesy and minus the terrible photos you didn’t want anyone to see ever again.

Writing in their News section last week Facebook announced that “To celebrate the businesses that use Facebook to grow, we created Your Business Story—a tool that makes it easy to create a video that shows what your business brings to the world. Because we believe the best way to tell the story of three million businesses is to empower each one to share their own.

Creating your ‘Business Story’ couldn’t be simpler, you choose 8 photos that are relevant to your company, what you’re in the business of and a piece of music and hey presto! You’ve created a really quick intro to your company without having to learn how to edit a video or become a composer. You can give it a go here!

If you’re still a bit stuck about where to begin with social media for business then we’ve got just the thing! Sam has created some fantastic, comprehensive online courses on how to use Facebook, Twitter and LinkedIn to generate business. They’re perfect for beginner’s or those who need a little extra guidance or if you use social media and want to sharpen your skills! You can purchase them here.

Don’t forget to check back for the vlog on Friday!