Well, last week was a bit of a crazy one in the future of our country.  I’m not going to get political.  I just wanted to point out the impact that social media had on the EU Referendum.

Had the referendum happened 20 years ago, we wouldn’t have much of a clue of which way our friends and family and associates and celebrities, and everyone else, would be choosing to vote.  The arguments would be saved for the dinner table or the workplace or the pub.

Social media has been at the forefront of the EU Referendum.  There have been people who are very clear on which way they were going to vote, and others who didn’t agree with them, leading to some heated debates.  Not all of it has been just debate.  There has been some outright nastiness too (which I talked about in last week’s vlog – watch here).  The passion of people’s views has really come across, and more so in light of the result.

So, what lessons can businesses take from this EU Referendum social media activity?

EU Referendum

If people are interested in something enough, they will shout about it.  They will passionately shout about it.  Would your customers do that about your business?  Would they encourage people to use your services/buy your products?  Are you delivering a high enough level of customer service, that people will take to social media to talk about it?

People take to social media to share their opinion.  If they are dissatisfied with how they’ve been treated as a customer, they’re going to let people know via social media.  Where the rest of your customers and potential customers can see it.  Moaning about a business no longer takes place at the dinner table/workplace/pub.  It goes online for a much much much larger audience.

The posts with the most comments will be the ones that get viewed the most.  Arguments/debates grew due to the audiences of those posts growing.  Are you encouraging (positive) comments on your updates?  Are people engaging with your updates to open it to a wider audience?  Are you asking questions and raising conversation?

What other key lessons could you take from the social media activity of the last few weeks?