Social media can be a bit of a slow burner when it comes to generating business. Generally, you’ll be far more successful on social media if you work at building relationships with your audience. Which does take time. But it pays off in the long run, when those relationships start to convert. If you’re getting a little bored with waiting, there are some ways you can speed things up a little!
1. Run A Flash Sale
Having a really good offer that is only available for a very short time period, such as 24 hours, is a good way of generating sales quickly on social media. You can talk about the flash sale on all your social media channels, lead up to it before the day, share numerous updates about it on the day, pay to promote those posts, and countdown to the flash sale being over in your updates. It will have to be tempting enough to make people want to buy. Think 50% off instead of 10%!
2. Ask For Meetings
One thing we often find difficult to do is ask people to meet up. Yes, some people will say no. But imagine if you asked 10 people every day if they wanted to have a meeting, and one came back and said yes. That’s 9 no’s. But it’s one yes!! That’s a meeting every day. You could do this via LinkedIn message to your connections or via direct message on Twitter.
3. Chase Prospects
Social media can offer a way to keep in the awareness of people and businesses you’ve supplied quotes to. If you are struggling to get an answer via email, or they’re not available to chat to on the phone, have a go on social media! You could simply reply to their updates to remind them of your business. Or you could get straight to the point and ask them via social media if they’d had any further thoughts.
4. Find Your Targets and Speak To Them
Highlight 50 targets that you’d like to become customers. Then go and find them on social media. Connect with them on LinkedIn. Follow them on Twitter. Wherever you can find them on social media, follow them! Then start talking to them. Build the conversation to the point where you suggest meeting up.
5. Run A Competition
Competitions typically generate larger audiences, due to participation increasing reach. On Facebook, you can ask people to comment on your post to be entered in to a draw. This will lead to more of their friends seeing your post too. You can’t ask to share though, in line with the Facebook competition guidelines. But you can ask people to retweet on Twitter! Follow your competition up with a fab offer for all those who didn’t win the prize (which will be one of your products or services!).
6. Run A Twitter Search
Twitter is often a go-to for recommendations. “Can anyone recommend the best hair salon in Nuffield?”, “I could do with getting some business cards printed in the next 24 hours!”, “Any good suggestions for a decent accountant in Manchester?”, and so on! Are people using Twitter to ask for your products or services? Think of the keywords people may be using to ask for your product or service, then search for it, filtering to be close to your location if you are location-specific. Then respond to those needs!
7. Go Viral
Easier said than done, right?! But if you put enough effort in, you can go viral, or at least dramatically increase the reach of your posts. More people seeing your post is likely to lead to more business. So, what usually goes viral? Humour works really well. Or thought-provoking posts. But the main thing is something that is completely different to anything that has been seen before. So, get your thinking cap on!!!
Yes, these all take a little time commitment. And some may feel a little forward. But if you pick even one to do once a month, it may have a big impact on your business. Good luck!