Around 70% of my business is generated via LinkedIn. That’s a pretty hefty proportion!! But it’s why I dedicate most of my social media time to this platform. It works so well for me! I thought I’d share a few of the things that allow me to generate so much business through LinkedIn.
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Connecting with anyone
Well, not quite anyone! I always veto them first by having a quick look at their profile. But I will near enough accept 9/10 of the invitations I receive to connect on LinkedIn. It opens my network much wider, and I am able to appear in more search results, as my 2nd connection network is so large.
2. Posting regular updates
Of course, it’s not all just about connecting. You need to be visible to your connections too! I post status updates regularly on LinkedIn, at least 3 times a week. These keep me in the awareness of my connections, as well as helping them out with useful articles, blog posts and tips.
3. Sending messages
I use the message facility a lot on LinkedIn. I run a search through my 1st connections for those who I think will be interested in my message, and I then send it through to them. For my workshops, I always have at least one person there who has booked on as they’ve received a LinkedIn message from me.
4. Searching for my target market
I regularly run searches on LinkedIn for my target market and connect with them. I expand my network regularly with the right people.
5. I don’t waste my time in groups
Groups are becoming less and less popular on LinkedIn. I no longer participate in any of the groups I am a member of, as I know it’s not the best use of my time. I would rather focus that time on building my network, posting updates and sending relevant messages.
This is obviously a very quick overview and there is much more to it that this. But I can’t give all my LinkedIn secrets away in one post! If you want to know more, why not book on my LinkedIn Success LIVE online course! You can find all the details by clicking here.
