If you follow me on Twitter, Instagram or Facebook then you will have seen I have started to create short (less than 1 minute to allow for Instagram) videos every week. I publish around 3-4 videos a week. And each video is a little action or idea that you can take away and use in your business.
I love video content. It is the type of content I definitely consume the most of. And it is something I had been doing myself ‘now and again’. But I realised I was making it too complicated. It only needed to be a quick simple video that gave people a piece of inspiration or an idea to use. No big production needed.
I take around 5 minutes filming, producing and publishing each video. 5 MINUTES!! And I think that the desire for perfection is something that can hold us back from doing what we know we should be. Being authentic is often much more desirable to your audience than a slick production.
The one thing I wanted to make as easy as possible for these videos was the addition of subtitles. Most people will watch your social media videos without audio. So, if the main message is in the spoken word, chances are they won’t watch it. Add subtitles, and your viewing figures will start to rise. But I didn’t want to spend ages adding subtitles to my videos. So, I did a little research and discovered a really easy to use free app from Apple called Clips.
Clips allows you to record your video, adding subtitles as you record it. You can then watch it back, stopping it and making edits to any of the subtitles that are incorrect. I’ve found, so long as I speak slow enough (which is quite a challenge for me!), there are only a small number of corrections to make. You can then share your video directly from Clips to social media or download it to your phone.
So now I have no excuse, and neither do you!!!! Video content gets far higher reach than written content typically, and it also helps people build a relationship with you. Much easier to get to know someone when you hear and see them speak than in written word.
Go and have a look at some of the videos I’ve done using Clips to get an idea. Click here to go to my Facebook page videos. I’m definitely going to continue with this new content approach, and hope I’ve inspired you to do the same too!
My next LIVE online Creating Social Media Content That Sells starts on 12th September. To join me, click here!
