I often ask people I’m training to think about what they love seeing on social media. And most of the time it involves humour. Humorous posts are very popular on social media. They give us a light relief from our day. And possibly something we can relate to. Yet businesses often struggle with humour. They think it lacks professionalism. As a result, they stick with the mundane and have little success with social media.
So, how could you inject a bit of laughter in to your updates?
Memes are a quick and easy way to create funny images. And they have a great chance of being shared too. Find a funny picture, use your own or one from a stock image website, and had humorous text over it using Canva. Think about memes you could create about the day of the week (Monday dread, Friday excitement), the weather, seasonal occurrences, and so on. Or if you struggle, share a meme that someone else has created and give them credit for it.
2. Share Office Funnies
You can walk in to some offices to be met with sounds of laughter and fun. Yet, look at their social media and you’d never think that was the case. Take pictures round the workplace of funny goings on (that you and employees are happy to share!). Go behind the scenes with live streams. Let people in to the personality of your business.
3. Use Boomerang
Boomerang is an app from Instagram that creates mini vides that repeat back and forth. They can make the most mundane actions like sipping a cup of tea look more funny! Plus they give you simple video content to add to your social media.
4. Create A Mascot
Incorporate a mascot in to your posts, such as a soft toy. My mum does a great job of this on her Facebook page for her plant nurseries business. Every post includes her dog, and he’s now a bit of a celebrity in the Isle of Man! Adding a mascot in to a simple image can bring it to life and help your audience to build a relationship with you, while also adding a bit of humour.
5. Brainstorm ‘What’s Funny About This?’
If you want to talk about something work related, grab a piece of paper and take 5 minutes brainstorming what could be funny about it! You’ll be surprised how a bit of brainstorming can lead to some really funny posts!
So, go and have a bit of fun with your social media. I’m sure the impact will be huge!