I’ve never been one for ‘metrics’.  Numbers don’t excite me much, to be honest!  But, I know they are important as a means of analysing how you are progressing.

One platform that has been pretty rubbish for insights when it comes to your personal profile, is LinkedIn.  But, slowly they are adding in opportunities for you to see how you are performing on the platform.

One such metric is the Social Selling Index.  This gives you a score out of 100 for social selling on LinkedIn, and also compares you against your industry and your network.

Your score is made up of 4 factors:

  • Establish your professional brand
  • Find the right people
  • Engage with insights
  • Build relationships

These in themselves give you an idea of what you should be doing on LinkedIn to help you generate business.  It will give you a score out of 25 for each, so you can see which areas you need to improve on.

To view your own SSI and give you a starting point from which to improve, click here!