I LOVE Instagram Stories. It’s probably where I spend the majority of my personal time (and some business time too) when it comes to social media use. It feels so much more real and in the moment than any other social media content. And really helps you to get to know businesses and people too.
Instagram users are spending more of their time on stories now than looking through feed posts. So, if you’re an Instagram user, how could you be using Instagram Stories for your business?
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Research
There is a poll feature on stories, allowing you to give users two options to choose from. Which means it’s a quick and easy way of getting answers to important questions. Such as, ‘bourbon or custard cream’ (bourbon), ‘ketchup in the fridge or cupboard (cupboard)’, ‘gin or wine’ (both!). Obviously you can ask some serious questions too relating to your business, industry and products/services.
You are also able to see individual’s responses, so you can then strike up a conversation with them via DM relating to their response and build the relationship further.
2. Behind-The-Scenes
Where your grid posts might be more thought through and creative, your Instagram stories can take people straight behind-the-scenes of what goes on in your business day-to-day and give them a greater understanding of what it is you do.
3. Share Tips
Use your stories to impart wisdom. You can do this with video, or by sharing an image with text over. Think about current hot topics in your industry and create a small number of stories about that topic. You can then create highlights on your profile to add this to so that people can come back at a later date and still so those tips.
4. Increase Your Post Reach
By clicking on the paper aeroplane symbol under your post, you can share it to your story. Add a related hashtag and this will increase the reach of your story, leading more people to click through to your post.
5. Have Fun
Stories are fun! You can add face filters, GIFs, do boomerangs, rewind videos, and so much more! Have fun with it. Show the personality of you and your brand. This will undoubtedly help your customers and potential customers build a stronger relationship with you! Don’t be afraid to be yourself!!
Are you using Instagram Stories? How do you use them?
