I’ve often had businesses moan at me that they don’t see the value in LinkedIn as they have lots of connections but don’t get any business from it.
It usually boils down to the same problem…
They are not being visible to their connections!
So, how can you make sure those you are connected to see you, remember you and build a relationship with you?
1. Post Written Updates
Posting regular updates on LinkedIn (at the very least weekly, preferably daily), will give you a regular presence amongst ‘some’ of your connections. Home feeds are made up of updates from our connections, companies we follow, and other content that has been engaged with by our connections, as well as sponsored content. There is an algorithm LinkedIn uses to decide which content will be shown to which users. But you have to be in it to be part of that algorithm!
Ask questions and raise discussions, share your knowledge, talk about what’s going on in your business, ask for guidance, and generally share content that will be of value and interest to your audience.
2. Post Video Updates
While written posts are more than valuable, talking heads video adds an extra depth of visibility. It shows your face and allows people to hear your voice. Which allows for a much deeper sense of ‘knowing’ and visibility. Of course, putting yourself on camera isn’t quite as easy as typing out a quick post! The more you do it, the quicker and easier it becomes. Even if you share one or two videos a month, it’s better than none!
3. Comment On Updates
Engaging on the updates of your connections can be a great way to build the relationship with them. Spend at least 5 minutes a day looking through your LinkedIn feed and commenting on posts of interests, or those for which you can add to the conversation. If you comment regularly on the same people’s posts, you’ll see their future posts appear further up your home feed, making it much easier to continue to engage with them and build further on that relationship.
4. Create articles
When you have more to say, or want to share something that would fit better in an article or blog-type format, then write an article on LinkedIn! This will be shared as a link on the home feed of your connections (algorithm dependent!). Writing articles is a great way to share your knowledge and showcase your expertise. They also sit on your profile, allowing new connections or visitors to your profile to look through your previous articles.
5. Send messages
No form of communication is going to be more valuable than 1:1 (if done in the right way!). This isn’t your opportunity to go in to sales mode. I’m sure we all receive a fair few LinkedIn messages that do little more than sell! Instead, use these to interact on a more personal level with your connections. You could expand on a conversation raised in their update. You could share an article with them that you think they may find useful. And, ultimately, you could use this to arrange coffee meet-ups and take that visibility to an in-person level. There is no harm in occasionally using messaging to sell, but do it in the right way! Only do so when you have an offer that you think will be of benefit to the recipient of that message. And NEVER start your messages with ‘I’d like to introduce you to my business’. How many people do you think read on further from that sentence?! Messages are also a great way to spark conversation with new connections and find out more about them.
So, what are you going to do today to raise your visibility on LinkedIn?
If you want to learn more about using LinkedIn to grow your business, you can download my LinkedIn Connections To Conversions Cheat Sheet HERE!