The end of 2019 is fast approaching!!
I for one am very excited for 2020. It’s going to bring a lot of change in my business and a new approach to how I do things.
A big part of that for me is going to be planning my content for the year ahead (look out for the next blog for more on this!). But the first stage in that process is to review how well this year has gone on social media.
For this, I’ll be looking at the free insights and analytics available on each platform. I’ll look back through the year’s posts and see which performed best in terms of:
- Reach
- Likes
- Comments
- Shares
- Clicks
- Views
This will help guide my content for next year, as I’ll know what content my audience has been loving in 2019!
I’ll also be looking at which posts performed least well in each of the above metrics. This will then give me an idea of what I should doing/talking about in 2020.
You see, your audience are telling you what they enjoy and what they’re less keen on. You just need to pay attention to them!
This is definitely something you should be doing more than once a year. At the very least, I would suggest looking at your content every month to see what performs best and least well.
So, set yourself an appointment before the end of the year to review your metrics before you start to plan your social media content for 2020!
