If you’re feeling a bit stuck with what to post right now on social media, then the answer to that is to think about how you can help people. This situation has brought up a lot of new needs. By helping your audience meet those needs, you will raise your profile, build a relationship with them, and have a higher chance of converting them to customers either right now or when this is all over.
So, what kind of content could help people right now?
MENTAL HEALTH
- Managing anxiety
- Overcoming insomnia
- Stopping intrusive thoughts
- Managing boredom
- Managing depression during the crisis
FITNESS
- Improving your running ability
- Maximising walking for fitness
- Home strength workouts
- Home cardio workouts
- Using items around the home to workout with
NUTRITION
- Overcoming sugar temptation
- Creating nutritious food on a budget
- Foods to eat to boost your immune system
HOME
- Spring cleaning tips
- Sprucing up your garden
- Creating a calm home
- DIY projects
SELF CARE
- Cutting your own fringe
- DIY men’s hair cut
- Techniques for painting your own nails
- Salon treatments in the home
- Treating yourself to a home facial
PARENTING
- Maintaining attention when homeschooling
- Fun activities to do at home
- Managing children’s anxiety around illness
- Keeping children away from screens
- Activities to make your daily walk more fun with children
MARKETING
- How to market your business during the crisis
- How to market your business when you have been forced to close (e.g. hairdressers, restaurants, pubs, etc.)
- How to stand out right now with your marketing
- How to get your messaging right
- How to create compelling offers that will work right now
BUSINESS
- How to furlough your employees
- Managing virtual teams
- Maintaining productivity during the crisis
- Managing business finances
FOOD
- How to cook restaurant standard food at home
- Creating a meal from a few ingredients
- Making your food go further
- New cooking techniques to learn
PASSING THE TIME
- Book recommendations
- Boxset recommendations
- New skills to learn
- Uplifting songs playlist
- Arts and crafts for adults
FINANCES
- How to apply for a mortgage holiday
- How to reduce your outgoings
- Free activities and entertainment
- Managing debt
- Overcoming financial anxiety
This isn’t an exhaustive list. In fact, it only just scratches the surface. But could certainly help trigger your thinking as to the type of posts you could be creating right now.
Don’t just think about how you could use these ideas in text format. Consider creating images, image carousels or presentations, infographics or videos.
And, most importantly, stay safe and stay home!
If you want to learn more about marketing your business on social media, I have added an 8 module course on this topic to Planet Social Media. And you can currently join for only £1!! You can find out more about the course, and join Planet Social Media to get access to it, here.
