[If you’d prefer to watch rather than read, head to the bottom of this post to watch the video!]

Your caption (or the text accompanying your image/video/link) matters A LOT in stopping people scrolling past your content.

If the caption doesn’t make them stop and read, chances are they’ll scroll straight on past to the next post.

So, how can you make your captions stop that thumb from moving on?

1. The first two lines

The first two lines of your caption matter the most. They determine whether the person reading will skip on to the next post or whether they’ll click to ‘see more’.

These first two lines should be given the same thought process as an email subject line or the headline of a blog or article. How can you use these words to compel people to want to read more? Think about how you could tease the content, open with something they can’t not continue to read, shock them, inspire them, educate them, and leave them wanting more!

2. The tone and language

The tone and language of your captions should reflect that of your business and your audience. So many captions by businesses are far too stuffy, corporate and professional, and use words not commonly used in every day conversation.

Make sure your captions are easy to read and a true reflection of the personality of the business that has written them.

3. How long should it be?

There is no definitive answer to how long or short your caption should be. It really depends on the content of that caption. Keep it as succinct as possible and avoid rambling. Sometimes a short punchy caption can have a really big impact. Other times, you need to create a longer caption to build on the story or to fit in all the points you wish to share. So long as it fits within the character limit of the platform you are using, go with what feels right for that particular piece of content.

4. Emotive captions

Captions that tend to work really well are those that create an emotional connection with the audience. If you can tap in to emotions, your audience will feel like you’re speaking directly to them and that you have a deeper understanding of them.

Using emotional words and experiences is a good way to do this, and sharing stories rather than facts. Think about what challenges, wants and desires your audience have at any one time.

5. Include a call-to-action

Make sure your caption includes an action for the person reading it to take. It could be as simple as reminding them to double tap, or asking them to leave their comments below. Or you could encourage them to save the post or to click the link. What is the final action you want them to take after reading your caption?

If you want more help with your captions, then come join me on Planet Social Media. There is a video on there on 10 ways to start a social media caption, which will give you some great caption ideas, as well as over 20 other videos focusing on different areas of social media growth. AND, it’s still only £1 to join! CLICK HERE TO FIND OUT MORE.