It’s easy to become ‘another boring business’ on social media. Which is why it’s really important to inject some personality in to your posts. Personality is what makes us different as individuals and the same is true for businesses.
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If you want to attract the right audience to you, you want to stand out from your competition and you want to stop people scrolling past your content, then here is how to inject some personality in to your social media posts.
1. DEFINE YOUR BUSINESS PERSONALITY
This starts with figuring out what your business personality is (or as I like to call it, your ‘brandonality’). If, like me, you are an owner-managed business, chances are that personality will simply be your personality. Many business owners feel they need to leave their personality at the door when they login to social media. Quite the opposite. Let it in with you!
If you are part of a bigger team, then think about what personality the business has. What do people get when they walk through the door of your business? What is the décor like? The language used between colleagues? The general vibe of the workplace? The company values? Having a brainstorming session with your team around what the brandonality is will really help too!
2. TRANSLATE IT IN TO CONTENT
The content you have defined should be visible and present in your content. Let’s take a few examples…
LOUD AND LAIRY – capital letters, loud music on videos, possibly even swearing if this fits (there are many businesses that have had huge success on social media by carrying on using the general language they do day-to-day!).
HAPPY AND POSITIVE – smiley faces, positive language, helpful posts
FUN AND WITTY – joke posts, memes, funny videos
CALM AND TRANQUIL – relaxing music on videos, calming language, relaxation tips
GEEKY AND TECHY – knowledge, videos, latest in tech
3. ENGAGE IN THAT WAY TOO
The way you respond to the comments on your post is just as important in establishing your personality. Don’t portray one thing on your post and another in the comments. Keep it going with the way you respond. Innocent Juices are particularly good at this. They share humorous posts then continue that humour in the response to their comments.
4. RECORD YOURSELF SPEAKING
Sometimes it’s easier to get your personality across in spoken format rather than the written word. If you struggle with writing in a personality, speak it instead, then turn that audio in to text. Or even better, just make a video! Video can be a great way to get your personality across!
5. USE BRAND COLOURS THAT REFLECT YOUR PERSONALITY
Think of the colours that would represent your brandonality. For example, a loud and lairy business is more likely to use bright colours and a relaxing calm business more muted colours. These should also align with the branding of your marketing and logo. The overall feel of your imagery should start to portray your brandonality before someone has even read your post.
No more fear of getting your personality out there. Be loud and proud (or quiet! Whatever works for you!!).
If you struggle with what content to share and the right approach to take to grow your business on social media, then come check out Planet Social Media where members have access to over 30 training videos on using social media for business!