The one reason most businesses use social media is to grow their business. YET, so few have a strategy for how they are going to do that!
While sharing content consistently is great, there needs to be a next step.
Here are 5 ways to convert your audience in to paying customers:
1. Clear Profile
No wishy-washy statements! Get straight to the point of what your customers want to hear – what can you do for them? They may not even need to see any of your content before knowing that you are the solution they’ve been looking for. State what you do and who you do it for. And include a call-to-action. This could direct them straight to where they buy. Or you could get them on to your email list by sending them to a lead capture. Plus, of course, if you want to sell through your content, they need to be following you. And your profile is what they’ll base that following decision on!
2. Relationship Building Content
We’ve all heard the importance of know, like and trust. So, do you use your content to let people get to know, like and trust YOU?! The closer they feel to you, the more likely they are to buy from you. So, show your face or the faces within your business. Let them know more about your business story. Take them behind-the-scenes. Let your personality shine through. Talk to camera. Anything that creates a sense of knowing will help build a stronger relationship with your audience and increase the likelihood of them buying from you in the future.
3. Relationship Building Engagement
Relationship building doesn’t just happen through your content. It happens through their’s too. Spending time every day engaging on your feed speeds up the relationship building process. Plus it means those who you engage with are more likely to look at your content too. Even if it is just for 5 or 10 minutes, spending time every day engaging with the content of your audience will have a big impact on your social media results.
4. Private Message Conversations
The real magic happens when you get 1:1. Sure, engagement on posts is great. But it all happens in the public eye. When you get 1:1 with your audience, the relationship is even stronger. And you can start the sales conversation by asking questions that open up their thinking. You can find out what challenges they are up against. You could direct them to your lead capture. And they are more likely to see your future content if they’ve engaged with your privately! Set yourself a challenge to send 10 of your followers a DM today!
5. Sharing Sales Content
Some businesses shy away from directly selling through their content. But if you don’t tell people what you sell and how they can buy it, how can you ever expect to convert your audience through your content! When you’ve put all that work in to build relationships, you want to convert them! The key is to get the balance right between sales posts and relationship building posts. And if you struggle with that then….