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One thing that often puts businesses off creating video content is that they don’t want to speak to camera. Well, the good news is….you don’t have to!
There are lots of ways of creating video content that don’t involve anyone speaking to camera. Here are five for you to try….
1. Write Something
You could write on post-its, a notebook or a whiteboard to get your message across. This works nicely if you speed it up and then leave the final message up on the screen long enough for the viewer to read. You could play around with this idea by crossing out something that is wrong and re-writing the correct answer. You could also add in hand-drawn graphs and doodles or create a spider diagram. Just make sure you have clean hands and legible handwriting. Plus a tripod or someone to hold your camera in the right place to capture you writing!
2. Gallery of Images
If you’ve got some great images, why not pull these together in to a video?! You could do this on Canva, adding animation to each image to turn it in to a video. This would also allow you to add written text for added explanation. Or you could use video editing apps on your phone like VideoShop, VLLO or Inshot to add multiple images with transitions between each. This would be great for event images, introducing team members, facts about you with related images or before and afters!
3. Customer Testimonials
You could ask your customers to send you video testimonials for you to share (they are more likely to do this if you incentivise them in some way!). Or turn text-based testimonials into a video with music playing through the video. You can do this with the tools mentioned in the previous point!
4. Tutorial To Music
Not all tutorials need to be spoken over. If the tutorial is visual or simply needs a small amount of text explanation, you can add music over the top instead. Make sure it is clear to see what is happening in the tutorial. This could be a screen capture if the tutorial is something online or a phone screen recording if it’s an app. Or it could be a physical tutorial, for example a recipe or crafts.
5. Animated PowerPoint
You can turn a PowerPoint or Keynote presentation into a movie by adding animations and then exporting as a movie! If you have lots of key points to share, with images as well, and you are already confident in creating presentations, this can be a simple way to create video content with appearing on camera. You may then want to use other editing software to add music over the top to add more interest to your video!
Which one of these are you going to give a go then?