As a small business owner, it can be so hard to do everything on social media while also running your business. That’s why it’s a good idea to outsource some of your activity, if not all of it.
Here are 5 things you could consider outsourcing when it comes to your social media activity….
1. Content Creation
This is probably the most common thing for businesses to outsource. Mainly because, without content, you don’t have much social media activity going on!! It can be the most time consuming part of social media as well. And if you’re not all that creative, it can be good to outsource it to someone who is. When outsourcing your content, make sure you are very clear on who your audience is and what your message is to the business you outsource to. It’s also a good idea to send them a weekly email to let them know what is going on in the business and anything that you think is a hot topic in the industry at that time.
2. Video Editing
While video recording can be a speedy process, if you want a slick edit, it can take hours!!! There are lots of companies who can edit your videos for you. Just record the clips you want in your video and send it off to them to do the hard work! They could also split it in to different usable videos, such as a long-form video for YouTube, shorter ones for social media and maybe even a shorter TikTok or Reels video. If you don’t know how to edit videos, then outsourcing is a great way to avoid having to learn, saving you even more time!!
I’m sure you’ve heard many social media experts bang on about how important it is to engage with your audience. But what if you don’t have time to do that?! You an outsource someone to be your community voice. They could either speak as you, or sign off as themselves. If they are ‘being you’, make sure you have talked through the language and tone you typically use. You could also outsource direct messages, getting someone to pick up on any DMs you are sent and send a template to new followers and connections (not a sell, just a nice hello!).
4. Building Following
Something that really helped me in my early LinkedIn days was outsourcing growing my network. I asked my VA to connect with 50 relevant people a day, and it quickly grew my connections on LinkedIn and helped me establish my business on there. You could set your VA or social media manager a similar task, or an ongoing task to connect with a set number of people every day. On other platforms, you could outsource engaging with potential followers to make them aware of you. Or ask your supplier to follow those people you are interested in adding in to your feed. Just make sure you’re clear with the person you outsource to exactly who you want your audience to be.
5. Paid Social Media Advertising
Paid advertising is a skill! There are lots of elements to paid advertising, ways to manage budget effectively and testing to ensure you use the best ad possible for the audience. This can all be incredibly time consuming, and so is another great thing to outsource. While it helps to have a good understanding of paid advertising, it is likely to save you more money if you use someone who’s entire focus is paid advertising. They are likely to generate a much better ROI for you. So it makes complete sense to outsource this!
What are you going to outsource to save yourself some time on social media?