Reels are the most popular feature on Instagram right now. And if you’re not creating them, you’re missing out!

Here are 5 reasons you should be creating reels!

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1. Great reach

Reels are being prioritised on Instagram right now, so they are getting great reach! If you aren’t creating them, you’re missing out on being seen. Feeds are very reel heavy right now. Creating reel content puts you on the feeds of your audience. And who doesn’t want that?

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2. Showcase your expertise

Reels are a great way of delivering knowledge in a quick and entertaining format. In a short video (reels are less than 60 seconds), you’re able to deliver quick tips that can benefit your audience and show them you know what you know! Don’t include too many tips or you’ll overwhelm your audience. Lead in with a hook of what they’re going to learn and then deliver!

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3. Grow your following

Reels are often put in front of new audiences. The reel algorithm works in a way that identifies reels that will be interesting to a new audience. And of course, adding hashtags to your reels helps too! Plus, reels have a prominent position on the explore tab, which will also help reveal you to a new audience!

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4. Engaging content

Reels are a more exciting way to deliver content than a static post. You have the opportunity to add effects, stickers, audio and lots of other features to bring your content to life. A great way to make your audience pay more attention to what you have to say!

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5. Add personality to your content

And finally, reels are a great way to let your personality shine!!! Whatever that personality is, reels are a good way to put that personality out there. Personality gives you a chance to stand out, to build relationships and to add more interest to your audience. You don’t have to do what everyone else is doing. Just do what matches your personality!

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If you want to learn more about using Instagram Reels to grow your business, come join me on my next masterclass! I’ll be sharing with you how to create reels and some creative ideas for them! CLICK HERE to find out more!