About Sam

Hi, I’m Sam!  I’m passionate about helping businesses grow using social media.  My focus is psychological, and I help businesses explore how to build long lasting relationships with their social media audience that converts them to customers!

My Story

I started my first business at 24 years old, two years after graduating from my Masters in Organisational Psychology.  That business started my entrepreneurial journey and lead me to the point I’m at today, delivering social media training to organisations for the past 10 years.

With my first business, Personnel Surveys, I quickly realised that I needed to get marketing savvy to grow the business.  I went on marketing courses and found them pretty rubbish!  In fact, I ended up telling them this down the line and being invited to deliver the courses myself!

I became a self-taught success on LinkedIn, growing my first business by building relationships with the right people on the platform.

This lead to many a conversation about social media.  I decided to pursue it as another business to run on the side, and went on courses to learn more about the world of social media and how I could use it to grow my business, and help others do the same.

Sam Flynn Social Media began in 2010.  Since then, it has become my main business.  I deliver training all over the UK to marketing and sales teams predominantly.  

My speaking career began soon after starting Sam Flynn Social Media, progressing quickly from networking groups to conference stages, including talks at The Excel London, and in Lesotho, Africa and Berlin.  

Both my training and talks focus a lot on the psychological aspect of social media and using it to build relationships with your audience and converting them in to customers.  I also help organisations understand how to stand out in the busy world of social media and do what their competitors aren’t.

In 2020, I founded membership site Planet Social Media.  I really to launch an affordable way for small businesses to learn how to grow using social media.  Planet Social Media is made up of a training video library, action lists to move you towards success, a community for asking social media questions and fortnightly live calls.

I’m also a mum of three girls and a westie, a wife, an nightly reader, a try-hard-but-still-slow runner and a lover of wine at the weekend!


My Services

In-house training

Training designed around the needs of your organisation to help you stand out from your competition on social media, build relationships with your audience and convert them in to paying customers.

Online training

Training delivered live online to your team.  Similar to in-house but delivered without the need to travel.  Plus the added bonus of a recording of the session being available.

Planet Social Media

Social media training membership site, helping members grow their business using social media.  Includes an extensive video library, community, action lists and live calls.

Social Media Speaker

Speaker for events worldwide on the use of social media as a means to help businesses grow.  Talks typically cover creating content that stands out, building relationships with your audience and converting your audience to customers.

My Approach

All my training and talks are based around the psychology of social media.  Google can quickly help us out with the technology.  But understanding our audience and what they want from us on social media can be a lot trickier!

I also love to have a laugh!  Learning is far easier when it’s fun!  I don’t want people falling asleep when listening to me.  I want to leave them with a smile on their face and a head full of knowledge!

As a small business owner myself, I’m also really passionate about helping other small business owners achieve success, which is the main driver behind starting Planet Social Media.