Doing What Everyone Else Is Doing Won’t Get You Very Far

Every day we’re being hit by different types of marketing.  TV ads, billboards, leaflets, Google searches, emails and, of course, social media posts. As such, as marketers of a business, our subconscious absorbs these different types of marketing.  Then, when we...

10 Things I’ve Learnt From 10 Years In Business

At the age of 24 years old, freshly married, I decided that employment wasn’t my future and I started my first business.  Last week marked 10 years in business for me. It has definitely been a rollercoaster.  I’m not a big rollercoaster fan (mainly because I have a...

Using Instagram To Market B2B Businesses

While I am of the thinking you can’t be everywhere on social media, unless you have both resource and time, I do think it can be easy to overlook platforms that could have a significant impact in marketing our businesses by claiming our audience doesn’t use it. This...

5 Ways To Use Instagram Stories

I LOVE Instagram Stories.  It’s probably where I spend the majority of my personal time (and some business time too) when it comes to social media use.  It feels so much more real and in the moment than any other social media content.  And really helps you to...