How to Make the Most of Social Selling with Instagram

Word of mouth is the most effective way of getting your brand out there. Why? Here are 3 reasons: It’s quick Everyone does it It’s trusted. It’s the same on social media. Brands get shared, mentioned, re-tweeted and liked all over the internet. But it’s not foolproof,...

5 Ways Twitter Has Changed Business over the Last 10 Years

Twitter is ten years old! Since the first tweet on the 21 March 2006, the microblogging platform has exploded. It may not be as big as Facebook in numbers, but there’s no denying that the 140 character box has changed the way we interact. It’s completely transformed...

Gambling with Twitter Ads

If you don’t know your target market inside out, and you’re spending money on Twitter Ads, it’s highly likely that the house (Twitter) is winning! Here are some ideas on how to make sure you’re getting the most out of your promoted posts on...

Power Up: Combining Your Email Marketing with Social Media

Hi there, Emily here again! Last week I worked on a Facebook account for a friend and I was shocked at how many opportunities for a seamless Calls to Action they weren’t using. One way to easily rectify this was just popping a link to their site using Facebook’s Call...

2016: The Year of Customer Focused Social Media?

Hi, Emily here! Buffer, the social media scheduling platform, announced on the 17th December that they have acquired the customer service tool Respondly.  I think this is an early sign for 2016 becoming the “year of the customer” on social media, which is something...

Twitter Introduces Moments and Facebook Enters Space Race!

Hi, Rachel here! This week, two major social media sites – Facebook and Twitter – have announced big changes. Twitter has announced the launch of Moments – essentially a “highlights” feature for the best of Twitter worldwide. Moments will be accessible via the Moments...